Lowering the Cost of Visualization
We live in a time when software enables us to visualize things and scenarios that don't exist yet. At Envzn, we can do this work and help entrepreneurs, innovators, and others test demand for products, services, and more before spending loads of money and time on production.
A visual is worth about $150k. . . and a few years
Imagine you're in the market for a new kitchen timer. You're looking for something different and want to ensure that whatever you get matches your favorite brand of kitchen appliances: KitchenAid.
You get an email from a local entrepreneur named Sam, and they tell you they're creating a timer that will fit your needs. "You'll love this timer," Sam says. "It looks like a well-crafted blend between a normal kitchen timer with a round face and a KitchenAid appliance. If you send me 50 bucks, I can get one sent over."
Based on this description, are you sending the money to Sam? Do you believe you'll like the product?
If so, great. You can stop reading here.
If not, what are you going to do instead?
If your immediate thoughts lean towards 'ask for a picture,' you take the same approach as most careful consumers. Some studies report that 75% of shoppers rely on product images when deciding on a product. That is huge! If you are Sam, an entrepreneur without pictures in this situation, you may lose 3 of your 4 potential customers.
An image of this KitchenAid-style timer might improve Sam's chances of making a sale. Let's pretend that instead of the pitch above, Sam reached out with an email and said the following:
"You'll love this timer," Sam says. "It looks like a well-crafted blend between a normal kitchen timer with a round face and a KitchenAid appliance. Check them out in the photo below, and let me know if you'd like one."
Suddenly you know how the timer looks, and you're much more likely to believe Sam's claims that you'll like this product. Including this photo increases Sam's credibility and the probability that you'll buy the product. It must've come at a cost to Sam, right?
The process for getting a visual people can look at has many steps. It includes thinking about the product design, tying different ideas, making prototype designs, finalizing a preferred prototype design, creating a finished product, and finally setting it up in a studio and taking images.
Typically this process can cost around $15k to $150k depending on the complexity of the product. Also, it can take several months to several years to complete. The power of a visual is huge, but is it worth the time and money?
What if Sam goes through all this to find out the screen is too big, or the color choices are not what the customer wanted? Suddenly this cost is a massive loss.
A Better Way
There is a better way to get visuals, and Sam knew about it.
Fortunately, Sam has years of experience in graphic design, 3D modeling, and 3D rendering. Using the programs accessible to her and the extensive background in this work, Sam was able to create photorealistic visuals of a non-existing product for significantly less than 150k and a few years.
Sam was fortunate enough to have years of experience in the field of product visualization, creating products digitally, making it easier for them to bring the costs of visualization down. Envzn brings those years of experience to you, focusing on enabling you to access professional-grade visuals at a price lower than that of other studios.
We live in a time when software enables us to visualize things and scenarios that don't exist yet. At Envzn, we can do this work and, in combination with extensive experience in customer discovery and opportunity analysis, it has given us a unique opportunity. We help entrepreneurs, innovators, and others test demand for products, services, and more before spending loads of money and time on production.
We're excited to help you get started, don't hesitate to reach out if you're interested!